E-Valuation Challenges
E.learning Age › Nbr. 3/2005, April 2005 › Getting Down To Business
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Summary
Proving the value of learning has been in the top ten hit list for the conference circuit for some time. This topic has had a particular focus on measurement and return on investment. The traditional four steps of training evaluation set out by Kirkpatrick have been extended by Philips to include a measurement of return on investment, isolating the monetary value of the performance improvements and comparing them with original costs. The process of linking cause and effect can be complicated - did that new product training course cause the increase in sales or was it the accompanying advertising campaign? Isolating the impact of training requires the skills and tenacity and time only available to the most celebrated academics. The process of aligning learning with business objectives involves a changing approach to learning development which impacts planning, delivery, follow through and measurement.
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E-Valuation Challenges
Proving the value of learning has been in the top ten hit list for the conference circuit for some time. This topic has had a particular focus on measurement and return on investment. Models, strategies and case studies covering the hows and whys of evaluation are ...
See the full content of this document
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