Summary
Over the last four years or so, IT spending has fallen dramatically - maybe because there was no millennium bug or maybe because systems just got cheaper. This has put pressure on vendors - some of whom have disappeared, while the ones that are left have drastically reduced their spending on advertising. Publishers will only produce editorial if it attracts advertisers, since this is the income that keeps the presses rolling. Readers' subscriptions are merely the icing on the commercial cake. Thankfully, in recent months there have been signs that the IT market is beginning to recover. As IT spending increases, the good news is that this will attract the attention of the media. The not-so-good news - based on the experience of similar sector recoveries - is that initial media reaction to this is likely to be, at best, sceptical and, at worst, critical of the vendors and their products. In any case, the old Tomorrow's World-type blind enthusiasm for all things technological has gone.
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Extract
Things Ain't What They Used to Be
Back in the days of the alleged millennium bug some six years ago - the UK's broadsheet newspapers regularly carried 'technology' sections. Today, not only have most of these newspapers changed shape to become tabloid but their specialist supplements and daily sections devoted to t...
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