Extract
E-tail is detail.
Using the internet for business, whether you are a dotcom or a traditional company, requires careful planning and an understanding of the market. And as Neil Bromage reports, both kinds of business can learn a lot from each other
It has been some time now since the failure of Boo.com hit the headlines along with the revelation that a large number of dotcoms were close to running out of cash. Letsbuyit.com then had problems launching its IPO, and had...See the full content of this document
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