Africa's 'superfruit' arrives in the west: the growing trend for healthy, nature-based products in the developed world, and the more wealthy developing nations as well, is creating a potentially massive demand for some of Africa's traditional health-giving produce. Tom Nevin reports.

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Africa's 'superfruit' arrives in the west: the growing trend for healthy, nature-based products in the developed world, and the more wealthy developing nations as well, is creating a potentially massive demand for some of Africa's traditional health-giving produce. Tom Nevin reports.

Natural products--food, cosmetics or alternative medicines--are becoming increasingly popular with a new generation of health-conscious consumers. These products most often draw on the traditional knowledge of communities in Africa and more than ever are finding lucrative markets in such developed economies as the US, Europe and the Far East.

One of the most exciting of these new generation products is the fruit of the humble...

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