Summary
Coffee industry
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Extract
Rough ground.
Although the largest chains are opening a cafe a week, most are making huge losses. Adrienne Margolis asks whether it's time for the bean counters to wake up and smell the coffee
It's official. Britain is a nation of coffee drinkers. For the first time, coffee has overtaken tea as the UK's most popular drink outside the home. But, it seems, we are not discerning. We drink far less real coffee, as opposed to instant, than continental Europeans -- and this has sparked off "coffee wars", with several coffee house chains fighting for prime sites up and down the cou...See the full content of this document
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