Paint the Bigger Picture

E.learning AgeNbr. 5/2007, June 2007Strategy

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Summary


An e-learning strategist is someone who approaches e-learning as part of the bigger picture in organizations, and in the world of learning. The alternative approach is to integrate e-learning into the organization, by aligning it with the organization's strategy. Here are some behaviors that characterize a strategist: 1. asking questions, 2. taking a user-centered approach, 3. looking before leaping, 4. linking strategy, or plans, to action, and 5. measuring value. The e-learning strategist is someone who thinks through why they want to use e-learning and has a coherent idea of how it should work and what it should achieve. The e-learning strategist is someone who seeks to implement e-learning in the context of what the organization needs and can benefit from. And the e-learning strategist is someone who takes a thorough approach, including evaluation, and is able to measure and demonstrate achievement.

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Extract


Paint the Bigger Picture

What is an e-learning strategist? At the risk of restating the question, it's someone who thinks about e-learning strategically. As distinct from all those e-leaming practitioners out there, many of whom have never had a strategic thought in their lives. Harsh? Perhaps, but too much e-learning is delivered tactically, or reactively, without regard for its wider impact. I want to sugg...

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