All over the shop: too much information may be better than none at all, but the level of obfuscation on product labels is starting to make a simple trip to the supermarket a perplexing experience. Ruth Prickett calls for a little clarity.

Financial Management (UK) › Nbr. 2008, April 2008

Author: Prickett, Ruth

Position:: Opinion

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All over the shop: too much information may be better than none at all, but the level of obfuscation on product labels is starting to make a simple trip to the supermarket a perplexing experience. Ruth Prickett calls for a little clarity.

Consumers could be forgiven for thinking that they need an accountancy qualification simply to go shopping. Not only are they bombarded with data (much of it spurious) ranging from price per unit of weight to nutritional values, ingredient ...

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