Measuring the Business Benefits of Corporate Responsibility
Management Services › Vol. 51 Nbr. 3, October 2007
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Summary
Corporate responsibility is a key issue for modern businesses, whether it is questions about ethical sourcing, pollution and greenhouse gases, responsible hiring practices, responsible marketing or any other issue which may seem to appear as if from nowhere. If managers think about corporate responsibility as being like any other business activity then it comes down to a case of prioritizing resources, and routine decision-making. What managers need to do systematically is assess the impact of stakeholders on their firms. Senior managers have too limited a perspective on the strategic implications of corporate responsibility and so they fail to see the many benefits that arise from engaged corporate responsibility. Those working in the field of corporate responsibility are short of time and money, so putting some discipline into decision-making will help them and help make a robust business case.
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Measuring the Business Benefits of Corporate Responsibility
Corporate responsibility is a key issue for modern businesses, whether it is questions about ethical sourcing, pollution and greenhouse gases, responsible hiring practices, responsible marketing or any other issue which may seem to appear as if from nowhere.
Some argue that being r...See the full content of this document
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