Summary
Visits to museums can promote lifelong learning. However, the extent they do so is strongly influenced by the quality of the museum guides, especially their narration. In this study we examine aspects of such narration using a 10-quality questionnaire completed by 114 visitors to public museums in Taiwan. The findings suggest specific strategies for managers to improve narration (of guides) and so make museum visits more beneficial and worthwhile.
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Extract
Improving the Experience of Visitors to Public Museums: A Managerial Perspective
1. Introduction
Among employees and managers there is now realization of the value of lifelong learning to enable them to deal with, and perhaps even benefit from, the rapid changes that have become such a feature of national economies. Among the variety of places for such learning to take place are museums, places that have been described (Tufts and Milne, 1999) as among the 'best places' to encourage and stimulate lifelong learning. In line with this, museums have gradually been transformed from institutions concerned just with the conservation and culture into 'centers for teaching' that are also important for tourism and the local economy . Combs (1999) argued that the main reasons why tourists visit museums are for learning and entertain...See the full content of this document
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