Summary
References to large organisations as 'dinosaurs' were most prevalent during the dot.com era, yet the majority of these dinosaurs seem to have survived, though in a different form, underlining that big or small is not the issue, but it is the ability to adapt fast enough that determines success or failure.
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Extract
Future Shock?
Predicting the future with any accuracy is always fraught with difficulty: some see it as no more than gambling and even the gaming industry has failed to accurately predict its own future. Anticipating changing customer demands or technological development is almost impossible. But add to this the constraints of time pressurising businesses to continually perform quarter on quarter for the shareholder and the shocks of the future hit companies alot more ...
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