Summary
This research studies the impact of executive involvement in eco-design activities and executive implementation of eco-design activities on the effectiveness of new product development. The effects of industry affiliation and size on these impacts are also examined. The research is guided by a model of the factors involved based on a review of the literature. The sample of the study was high-tech firms in the Hsinchu Science-Based Industrial Park in Taiwan. Environmental managers from each firm completed a specially-developed questionnaire. Results show that in these firms both the degree of executive involvement in eco-design activities and the degree of executive implementation of key success eco-design factors had significant influences on the effectiveness of new product development in their firms. These influences were not affected by the industry to which the firm belonged or the size of the firm.
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Extract
The Effect of Eco-Designing On the Development of New Products in High-Tech Firms: An Empirical Study
Introduction
Taiwan's high-tech industry has provided substantial economic support to the country. The Ministry of Finance considers Taiwan's high-tech industries, to be 'The standard of research on import and export product structure classification' and to provide high added-value through it's complicated techniques and it's high degree of technical manpower as well as its use of research and development (R&DO activities in a variety of industries, chemical, mechanical, electronic and transportation and manufacturing. With the advancement of technology and the rise of environmental consciousness, product life cycles have become shorter and shorter. The development process of new products and the reduced time to marketplace have become increasingly important. When facing environmental pressures and fierce competition, the selection of appropriate eco-designs has become a 'critical success factor' along with the effective management of eco-design activities, the rapid introduction of new products, a reduction of the time for new products to reach the market, the meeting of environmental requirements, the conservation of resources and the control of pollution. Several scholars have proposed key eco-design success factors. However, none have examined the role of managers on such eco-design activities and new product development. The present study was designed to address this gap or deficiency in our knowledge. Using a survey approach, we examined the effects of various eco-design activities on the development of new products, how well this is done, ...See the full content of this document
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