Summary
Tourism has achieved high progress in late the 90s and still, as the world economy of the twenty-first century will be led by three industries: telecommunication, information technology and tourism. In fact, tourism is expected to grow very rapidly in the near future which will present both challenges and tremendous opportunities for the pubic and private sectors to exploit these opportunities. The purpose of this study is to discuss the main critical success factors of tourist destination marketing where a model of the critical factors of destination marketing success was developed and tested in the Jordanian context. This study concludes that the main critical success factors of Jordanian tourist destination marketing are product, quality, accessibility, people, price, promotion and physical evidence. Also, it shows that these factors impact on tourists' satisfactions. This study used a novel method to collect the data through conducting an international tourist's survey in Jordan. Finally, discussions and implications are provided based on the findings of the study.
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Extract
An Evaluation of the Main Critical Success Factors of Tourist Destination Marketing
1. Introduction
Tourism is a major sector in the world economy generating over euro500 billion in annual receipts, sustaining in excess of 70 million jobs and accounting for almost 4% of global GDP (World Trade Organisation, 2003). The WTO forecasts that international arrivals are expected to reach over 1.56 billion by the year 2020. Of these, 1.2 billion will be intra-regional and 0.4 billion will be long-haul travellers between the regions. By 2020 Europe will be the top tourist destination (717 mil arrivals) followed by East Asia and the Pacific (397 mil arrivals), and the Americas (282 million arrivals) (World Trade Organization, 2009).International tourism has become one of the largest economic sectors of the global economy creating a high exchange of travellers, merchandises, investment and capital. Arab countries enjoy enormous historical, cultural, and natural resources which offer great potential opportunities for tourism progression and attract more tourists from across the Arab world as well as abroad. The Arab world is considered the origin of ancient civilizations and religions of the world which includes rich collections of religious heritage, archeological monuments and ruins including the Egyptian pyramids and the rock-carved city of Petra in Jordan (Alhroot...See the full content of this document
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