Summary
Business leaders need to create a fresh strategic framework for managing both vulnerability and opportunity, while coping with intermittent and unpredictable instability -- a Chaotics® approach to managing in the age of turbulence. Companies today must learn how to capitalize on a heightened, continuously turbulent environment -- the new normality -- to steadily grow more responsive, more robust, and more resilient, and to achieve business enterprise sustainability. A Chaotics approach may be considered a prophylactic approach to managing risk and uncertainty, one that wards off the likelihood that hubris and greed will overtake the more sober and thoughtful management style of a particular business. The Chaotics Management System presents a new system -- and a new set of strategic guidelines -- designed to help businesses navigate through the new normality to be successful and profitable over the extended term, regardless of the economic conditions.
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Extract
Chaotics: Leading, Managing and Marketing in the Age of Turbulence
For the foreseeable future, the economy will no longer ebb and flow like the smooth upward rising sine waves of the past 50 years. Rather, economic activity on a graph will look like the choppy spikes of a heartbeat in an EKG-a series of non-uniform Ws. Readers of this article will learn how to manage in what this author calls the "new normality."
Business leaders today need to throw away the old two-playbook strategy book-one for the up-cycle and the other for the down-cycle (recession). Instead, they need to create a fresh strategic framework for managing both vulnerability and opportunity, while coping with intermittent and unpredictable instability-a Chaotics® approach to managing in The Age of Turbulence. Companies today must learn how to capitalize on ...See the full content of this document
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