Go to Bed with Customers, On the Train, or to Work, the Pub, Even On Holiday
Management Services › Vol. 49 Nbr. 1, April 2005
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Summary
Companies should be using SMS technology (texting) to extend customer service in today's competitive marketplace. Business must adapt to the mobile lifestyles of their customers if they want to create loyalty and growth. To really satisfy their customers, companies need to build a strong personal relationship with them and understand their needs. What's more, they need to satisfy those needs within the timescale and in the manner that customers desire. Many UK companies have failed to recognise the opportunity before them and are not using SMS to communicate with clients. This is a major omission and means they are not fitting in with their customers' lifestyles. With a good customer communication system, set-up and administration will present no problem. What is more important is for companies to understand why they should embrace texting and what they should use it for. Almost three-quarters of UK adults have mobiles and use SMS text.
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Go to Bed with Customers, On the Train, or to Work, the Pub, Even On Holiday
Companies should be using SMS technology (texting) to extend customer service in today's competitive marketplace. Business must adapt to the mobile lifestyles of their customers if they want to create loyalty an...
See the full content of this document
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