Summary
Due to the rise of environmental consciousness and rapid change in market environments, the life cycle of high-tech products is becoming shorter. The enterprises must constantly manage green design activities and select correct development strategies of new products in order to respond to the customers' needs and upgrade operational performance of the industry. New product development is the important activity for the enterprise's survival and growth. This research examined the relationship between green design activities and new product strategies and between green design activities and new product performance by means of an anonymous questionnaire competed by 107 managers from 86 numbers of high tech companies in Taiwan. This research findings reveal that: (1) the companies with higher degree of green design activities implementation have better implementation of development strategies of new products; (2) the companies with better implementation of development strategies of new products have better development performance of new products; (3) the companies with higher degree of implementation of green design activities and better implementation of development strategies of new products have better development performance of new products.
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Extract
The Effect of Green Design Activities On New Product Strategies and Performance: An Empirical Study Among High-Tech Companies
1. Introduction
With the advancement of technology and rise of environmental consciousness, life cycle of high-tech products is becoming shorter. Development process of new products and reduction to market are significantly important. Thus, under the environmental pressure of severe competition, how to operate green design activities and development strategies of new products, rapidly introduce new products, reduce the time to market for new products, comply with the requirement of environmental protection and reduce unnecessary resource waste and pollution have become the focus of many enterprises' operational strategies. During the process of new product development, fewer companies involve the concept of green design activities in new product development. This research deals with the empirical study of the correlation between green design activities and development strategies of new products and development performance of new products. The research purposes are as follows: (1) to explore the effect of green design activities on development strategies of new products; (2) to explore the effects of green design activities and develo...See the full content of this document
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